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It is these waves that generate novel digital and technological disruptive megatrends. Research results proved that the primary forces driving digital disruption in pandemic ravages include technology dynamics, globalization and demographics. It is based on a structural analysis methodology to frame the categories of the major analyses in combination with scientific rigour to a broad and complex problem. The current article is based on the Preferred Reporting Items for Systematic Literature Review and Meta-Analysis (PRISMA) of secondary data sources, mainly peer-reviewed journal articles, the purpose being to draw conclusions and identify research gaps.

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Motivation of the researcher in constructing the article was to logically alert the present-day and future-world business leaders on how to respond to the digital disruptive forces attributed to deadly viral pandemics like COVID-19. The purpose of this conceptual article is to explore the drivers behind digital disruption that have taken the whole globe by storm as a result of COVID-19 (SARS-CoV- 2) pandemic.

The contribution of this study is in adopting an internal perspective and a bottom-up approach which help to theorize the evolution of digitized products into digital product platforms in an emergent way. The resulting resource and coordination flexibility in turn lead to the transformation of the firm's strategy, technology and internal structure. By drawing on organizational ambidexterity theory, we identify four mechanisms-re-scripting, centralizing, redirecting and decoupling-through which the firm creates resource and coordination flexibility. This paper reports a longitudinal case study of developing a digital product platform. Recent findings suggest that tensions are most likely to be managed by creating resource and coordination flexibility. As firms incorporate digital technologies into established product categories, they need to manage tensions on multiple organizational layers including strategy, technology and structure. The development of digital product platforms is a prevailing trend in many industries.